Business Model Canvas

Definition

The Business Model Canvas (BMC), created by Alexander Osterwalder (Strategyzer, 2005), is a strategic tool for visually mapping and describing how a business creates, delivers, and captures value.

It consists of 9 building blocks, divided into 4 key areas: customers, offer, infrastructure, and financial viability.

Benefits

• Clarifies how a business works, in one page
• Facilitates innovation and pivots
• Aligns team understanding
• Supports investor discussions or project pitches
• Great for startups and existing businesses