SWOT

Definition

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It is a strategic planning framework used to evaluate an organization's internal capabilities and external environment.

Strengths and Weaknesses → Internal factors (within the organization's control)

Opportunities and Threats → External factors (market, trends, competition, etc.)

Benefits

• Provides a clear overview of current strategic position
• Helps align strategy with internal capabilities and external conditions
• Encourages team collaboration and structured thinking
• Supports prioritization of initiatives and mitigation of risks